Fit & Function Bra – Chicco Launches new Open Call dedicated to Motherhood

The new international call for entries sponsored by Chicco, a well-known multi-specialist brand in the baby care market, is dedicated to maternity underwear and aims to enhance the natural breastfeeding experience thanks to an ultra-comfortable, beautiful, functional and equipped nursing bra.

Designers are invited to submit proposals for a nursing kit consisting of a bra and 4 essential accessories that support the physical and psychological well-being of breastfeeding women. The desired bra+accessory kit should have new features and functionalities compared to the current market offer, with the aim of creating the most relaxing user experience possible, thanks to a system of products characterized by maximum wearability, ease of use and adaptability.

Participation is free and open to designers and creative talents of any nationality aged 18 and over.

Web page–Function-Bra/Brief


EURO 3 000